“I was extremely grateful to have celebrated Aotearoa’s first indigenous public holiday, Matariki, with the launch of the augmented reality filter I designed and developed for Araraurangi at Air New Zealand.”

“The design brief was to create an experience that showcased the nine stars of Matariki – Matariki, Tupu-a-nuku, Tupu-a-rangi, Waiti, Waita, Waipuna-a-rangi, Ururangi, Pōhutukawa, and Hiwa-i-te-rangi – using both the forward-facing camera and the selfie camera in one augmented reality experience. It was to be designed and developed using SparkAR so that it could be accessed through Instagram. The prompts provided when opening the AR experience include holding out your hand to display a galaxy sphere, raising your eyebrows to display the text “Mānawatia a Matariki” (translating to “Happy Māori New Year”), and turning on sound to play an audio track supplied by Air New Zealand.”

“Below you will see the documentation of the prompts provided when opening the AR experience. An audio track supplied by Air New Zealand can also be heard when activating the experience.

Buttons located at the bottom of the AR interface provide prompts for the following actions:

  • Using the forward-facing camera
  • Holding out your hand: A galaxy sphere appears as if you are holding a cluster of stars, with the words “Mānawatia a Matariki.” The audio track begins instantly.
  • Raising your eyebrows: The text “Mānawatia a Matariki” (translating to “Happy Māori New Year”) appears above your head.”

Turn on sound – Tap to play

The Air New Zealand, AR experience is available via instagram.



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